Tom Thumb Audio Rollout
Comprehensive hybrid music and intercom system implementation across 168 Tom Thumb convenience stores in five southeastern states. The solution seamlessly integrates background music, intercom functionality, and a store-wide paging system to enhance both customer and employee experience. Music systems are synced to a central server that ensures all stores are playing the same music simultaneously.
MTI DigitalRelated Services
The Challenge
Tom Thumb needed a modern, unified audio solution that could serve multiple purposes across their stores.
The key challenges included:
- Installing systems in active retail environments without disrupting business operations
- Creating consistent audio coverage across diverse store layouts, including challenging areas like walk-in coolers
- Implementing weatherproof solutions for outdoor fuel areas
- Coordinating installations across five states while maintaining consistent quality and standards
Our Solution
Store-Wide Paging:
- Comprehensive speaker coverage including staff-only areas
- One-touch paging activation at registers
- Clear audio delivery in high-noise environments
- Automatic music volume adjustment during pages
Communication Integration:
- Weatherproof intercom stations at fuel pumps
- Dedicated kitchen communication system for food orders
- Hands-free operation in food preparation areas
- Crystal-clear voice transmission
Audio Management:
- Intelligent volume control system
- Automatic background music adjustment
- Priority routing for different types of communications
- Seamless switching between functions
Coverage Areas:
- Main retail floor
- Kitchen and food prep areas
- Walk-in coolers and storage
- Staff break rooms
- Outdoor fuel stations
- Back-office spaces
Results & Impact
- Significantly improved both customer experience and operational efficiency
- Clear, consistent audio coverage throughout each store
- Efficient communication between staff and customers
- Project completed ahead of schedule
- Minimal disruption to store operations
- High satisfaction rates among store managers and employees
Technologies Used
Key Features
Smart Guest Assistance System
Our integrated guest assistance system ensures seamless customer service throughout the store. When activated from any register location, the system broadcasts clear announcements store-wide, automatically adjusting background music levels to ensure optimal clarity. This enables immediate staff response to customer needs while maintaining a pleasant shopping environment.
Staff Area Coverage
Comprehensive audio coverage extends beyond the retail floor into all staff areas. Specially designed speakers installed in walk-in coolers, break rooms, and storage areas ensure that employees never miss important announcements or communications. This complete coverage enables real-time coordination and efficient response to customer needs from any location within the store.
Dynamic Volume Control
The intelligent volume management system automatically adapts to different communication needs. When paging or microphone systems are in use, background music levels automatically adjust for optimal clarity. Each zone's volume can be independently controlled based on its specific function, ensuring appropriate audio levels throughout different store areas.
Multi-Point Communication
Our integrated communication network connects all key service points. The system enables clear two-way communication between fuel pumps and staff for customer assistance, facilitates efficient food ordering between the counter and kitchen, and allows seamless interaction between all service areas. This comprehensive coverage ensures smooth operations and prompt customer service throughout the facility.
Project Gallery
“Decima has successfully managed our A/V rollouts across the southeastern United States. Their dedication and technical know-how have been key to our project’s success.”
Diane White - Project Manager, MTI Digital
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