Ashley Stewart Digital Signage Video Matrix
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Ashley Stewart Digital Signage Video Matrix

Implementation of synchronized 3x1 video wall displays across 15 Ashley Stewart retail locations, creating an immersive digital shopping experience. The solution features three 98-inch Samsung Crystal Series 4K displays working in perfect harmony, managed through a centralized content delivery system for consistent brand messaging across all stores.

Completed 6/10/2022
2 Months
Ashley Stewart logoAshley Stewart

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The Challenge

Ashley Stewart required a high-impact digital display solution that could deliver consistent brand messaging across multiple store locations while maintaining perfect synchronization between displays.

Key challenges included:

  • Achieving frame-perfect synchronization across three 98-inch displays in each location
  • Implementing a reliable content distribution system for 15 geographically dispersed stores
  • Managing large-format 4K content delivery while maintaining network efficiency
  • Ensuring consistent performance and minimal latency across all installations

Our Solution

Display Infrastructure:

  • Installation of Samsung 98-inch Crystal Series 4K displays in a 3x1 configuration
  • Custom mounting solutions for optimal viewing angles and stability
  • Professional-grade video distribution amplifiers for signal integrity
  • Calibrated color and brightness matching across all panels

Content Management System:

  • Kalipso video player implementation for centralized control
  • Cloud-based content distribution network
  • Real-time monitoring and synchronization verification
  • Automated content scheduling and playback management

Results & Impact

15
Total Stores
45
Total Displays
<0.1sec
Content Sync Time
1,281sq ft
Display Coverage
5139lbs
Hanging Tv Weight

Technical Achievement

  • Successfully deployed synchronized video walls across all 15 target locations
  • Achieved sub-100ms synchronization between displays
  • Maintained 99.9% uptime across all installations

Operational Efficiency

  • Reduced content deployment time from days to minutes
  • Implemented automated content verification and health monitoring
  • Created a scalable system that can accommodate future store additions

Business Impact

  • Increased customer engagement and dwell time in display areas
  • Enhanced brand consistency across all retail locations
  • Improved visual merchandising capabilities with synchronized content delivery

Technologies Used

Kalipso Video PlayerSamsung Crystal Series 4K Displays

Key Features

Synchronized Content Delivery

Centralized content management system ensures perfect synchronization across all three screens in each store, creating a seamless ultra-wide display experience. Content updates are automatically distributed to all 15 locations simultaneously, maintaining brand consistency across the entire retail network.

Ultra High-Definition Display Matrix

Each video wall consists of three 98-inch Samsung Crystal Series 4K displays arranged in a 3x1 configuration, delivering stunning visual clarity and color accuracy. The combined display creates an impressive 294-inch horizontal canvas for maximum visual impact.

Smart Content Management

Kalipso video player integration enables intelligent content scheduling, real-time updates, and automated content synchronization. The system supports multiple content formats and can seamlessly transition between full-width content and segmented displays.

Redundant Failsafe System

Implementation includes local content caching and failover mechanisms to ensure continuous operation even during network interruptions. Each display unit maintains synchronized playback through local processing while staying connected to the central management system.

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Decima has successfully managed our A/V rollouts across the southeastern United States. Their dedication and technical know-how have been key to our project’s success.

Diane White - Project Manager, MTI Digital

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